THE WICKED EASY TEMPLATE For Writing Your Website Copy
An in-depth guide to website copywriting for business owners and creators who want to write bomb website copy without losing their minds or blowing their budget.
You’ve started to write your website copy on your own, but you keep getting
→ Stuck on what’s supposed to come next, after you write the first few lines of your homepage (that you’ve been writing and backspacing and rewriting all morning).
→ Stuck on how to sell your services and products without being salesy, because everything you say feels cringe.
→ Stuck on how to introduce yourself, wondering what your ideal clients even care about, having no freaking clue how to explain your differentiator.
→ Stuck between “okay, this isn’t so bad!” and “what the hell did I just write and why do I sound like a robot?” and “maybe hiring a website copywriter doesn’t sound so crazy after all…”
→ Stuck in the middle of DIY draft purgatory because you don’t know which info is supposed to go on which page, or if anything even sounds good enough to publish
→ Stuck on what’s even supposed to go ON your website, because what do you mean this shit is supposed to have like 5 pages or more?
SO, SO MANY KINDS OF “STUCK.” 🙄
A collection of in-depth website copywriting templates, guides, and video tutorials for business owners and creators who are sick of being stuck, and want to skip to the part where they have website copy they feel confident in.
It’s time to say f🖕🏼ck you to “stuck” you
And learn how to write website copy you're proud of.
the
HERE’S WHAT’S INSIDE YOUR WEBSITE COPYWRITING GUIDE:
Easy-To-Understand Website Copywriting Template
The foundation of the Wicked Easy Website Copy Guide is this in-depth, (wicked) easy-to-use website copy template designed in Google Docs, wireframed to look exactly like a website, so you won’t spend one second confused about what goes where on your Home, About, Services, Blog, Product, Subscribe, Freebie, Contact, or 404 Error pages.
01.
Your Wicked Easy Guide To The “How To” Of Website Copywriting
You didn’t think I’d just give you a Google Doc website copy template and send you on your way, did you? Gurl, pls. Of course I’ve added an all-encompassing, section-by-section guide of in-depth tips about how to write every single part of your website copy.
02.
SEO Video Tutorials So Your People Can Actually Find You Online
Because what’s the point of writing all of this awesome website copy if no one ever finds you? Along with your website copy guide, you’ll get video tutorials about choosing your target keyword, writing your website’s meta data, and more!
03.
Target Audience and Offer Development Workbooks
So you can get clear on exactly who you’re marketing to, why they need your offer, how your offer will help them, and why your offer, specifically, is their best choice for a solution to their problem or fulfillment of their need or desire — aka all the essential things you need to know before writing your website copy.
04.
Can’t-Miss-A-Thing Checklists For Drafting & Publishing Your Site
From master lists of calls to action and website examples to pre-publish launch checklists and guides to what should go in your FAQ section, I’ve thought of everything. After all, I *am* Website Girl 😉 and with my help, you can be sure that when you publish your site, you’ll have thought of everything, too.
05.
“This guide was put together, but also provided enough framework to give me the creative freedom to take it in I felt like."
— jaycI
"It was structured but not TOO structured which worked well for my brain specifically.”
so clearly
any direction
“This guide was
put together, but also provided enough framework to give me the creative freedom to take it in I felt like."
Once your website copy is
, you’ll finally be able to…
perfect
Stop apologizing for your website
01.
And confidently send it to leads without wincing, giving a disclaimer, or hiding behind the classic “ignore this part, it needs to be updated, but the services are still accurate!”
Get back to running your business
02.
Instead of spending hours hemming and hawing over whether or not your website copy is done yet or if you still need to tweak it
Stop worrying about being good enough
03.
Now that your comparisonitis is cured, because you’ll be positive your site is just as sexy as your competitors’ (if not sexier!)
Make a strong first impression
04.
That builds trust and authority from the second someone lands on your site, because your copy speaks directly to your target audience
Raise your prices
05.
And confidently show why your services and products are worth every penny, because your website copy will justify your expertise
Book your dream clients
06.
And repel the red flag inquiries with specific, high-converting copy made for YOUR people, now that you’re confident enough to call them in
I asked the girlies if they thought this website copy template was worth it, and this is what they said 👇
this website copy template was worth it,
and this is what they said 👇
Buy the Guide
And be instantly given access to the website copy template, copy resources, tutorial videos, and some fun surprises.
HOW IT WORKS
Write Your Copy
With the help of the template and tutorials, writing your website copy will be wicked easy. I promise.
Publish Your Site
With absolutely zero qualms about whether or not it’s good enough, or if it has what it takes, bc you know it’s 🔥
REBECCA
When you finish your website copy within 60 days of purchasing the Wicked Easy Website Copy Guide, I’ll record you a personalized Loom video going over your website in detail, suggesting any potential copy edits or changes to make, and helping you ensure your site is perfect before you put it out into the world.
BECAUSE WE’VE GOTTA MAKE SURE IT’S PERFECT BEFORE YOU PUBLISH, RIGHT?!
If you finish your website copy within days of your purchase, I’ll record you a
Sara knows her shit, just buy the damn thing.
❤️
60
personalized
audit video!
→ Target audience development workbook
→ Offer development workbook
→ BONUS! Copy audit video from me
→ BONUS! Headline formulas to swipe
→ In-depth website copy template
→ “How to” guide to website copywriting
→ Can’t-miss-a-thing website checklists
→ Easy-to-understand SEO video tutorials
WRITE YOUR WEBSITE COPY WHILE SAVING TIME, MONEY, AND YOUR SANITY
what you get with the
And this website copy template is so good,
I’ve spent years writing websites for creatives, service providers, e-comm brands, and online business owners, and on top of that, I’ve taught hundreds of DIYers how to write their own website copy with my signature copy course — so I know better than anyone that not everyone has the time (or the budget!) to work with a website copywriter.
So, I created a guide to make writing your website copy wicked easy.
With this simple-yet-juicy guide, you’ll have everything you need to write strategic, scroll-stopping website copy your dream clients will LOVE, without second-guessing every word, or wondering if you’re missing something, or debating which section belongs on which page, or feeling like no matter how much you try, nothing is good enough.
And you’ll also have my guidance throughout the entire process, because I don’t sell anything that I haven’t put my whole ass into.
HI, I’M SARA, WEBSITE COPYWRITER & MARKETING MENTOR
IT COULD PUT ME OUT OF A JOB.
(BUT HONESTLY? THAT’S KIND OF THE POINT.)
“If you've been struggling to write your site yourself and don't have the budget to pay someone else to write it for you, then this is the
— TASHA
“You will get more than your money's worth with this guide. It’s SO thorough, so many examples. It made writing my site feel doable and I'm thrilled with the results.”
next
stalk her site!
BEST THING."
"This template has been such a
help to my clients who don't have the budget to hire a website copywriter."
— KARLI
"When Sara rolled this guide out, it was the quickest thing I purchased. It's the PERFECT guide for people that want to write their copy themselves but have no clue where to begin.
My website design clients absolutely love this guide and have told me that they've learned so much about their own biz because of the target audience workbook and the easy to fill in templates. Do yourself a favor and grab this website copywriting template ASAP!"
tremendous
CHECK OUT THESE WEBSITES CREATED WITH THE template!
I can’t in good conscience proclaim that I’ll help you say “fuck you” to Stuck You without helping you through the stickiest part of writing your website copy: your headlines!
When you purchase the Wicked Easy Web Copy Guide, you’ll also get access to headline formulas to use for your most important website pages.
Writing headlines is the hardest part, so I’ve created some
for you to use!
simple formulas
NO MORE WONDERING WHAT TO WRITE
EASILY INCORPORATE SEO KEYWORDS
CONNECT WITH THE RIGHT PEOPLE
LAUNCH YOUR WEBSITE FASTER!
✓ Want website copy that sounds like you, but need a step-by-step template to help you make it happen
✓ Can’t wait to finally just get your site LIVE without waiting for (or paying for!) help from a website copywriter
✓ Have a website that is *almost* there, but still needs some work to be ready to confidently show off
ⓧ Are looking for in-depth or advanced copywriting education (this is meant to be simple and easy to use, for all audiences!)
ⓧ Just need a quick Google Docs template and nothing else (this is way more comprehensive than that!)
ⓧ Prefer self-paced program focusing on skills that come with 1:1 support (if this is you, my website copy course is a better fit!)
RIGHT FOR YOU IF YOU:
NOT RIGHT FOR YOU IF YOU:
Wondering if the Wicked Easy Website Copy Guide is for you?
frequently asked questions
Nope, but if you finish your website copy and submit it within 60 days of purchase, I’ll record you an audit video! You can also choose to book a 1:1 call with me at a 50% discount, once you purchase the guide, if you *do* want some 1:1 support from me.
Site Series® SPRINT is a self-paced website copywriting course that teaches you how to write your own website copy, with LOTS of detailed, in-depth video tutorial lessons, and several website copy “sprints” designed to make writing your copy easier. Students also have access to live Q&A calls with me to further their education, ask for feedback, and chat about all things marketing, as well as unlimited access to me on Slack.
This resource is a collection of tips and templates.
When you purchase this resource, you don't get any 1:1 support from me, and you don't get access to any of the additional course lessons.
This resource is perfect for you if you just wanna get your website done right freaking now without watching any course material or learning in-depth skills, and Site Series® SPRINT is perfect for you if you want a comprehensive education about the basics of copywriting, website copy, SEO, and website launching.
Yes, I do cover product-specific pages (for brands that have a Shop page or sell physical or digital products), but I do not go over sales pages. I have a separate resource for those
Sales Series comes with an in-depth tutorial for writing your sales page, as well as a sales page copywriting template. You can grab it right here!
Yep! You can either purchase the guide for $348, or two payments of $180. You’re able to select your payment preference at checkout right here.
Because you get more than just a template when you purchase it! You'll also get a master list of website copy resources, my Target Audience Development Workbook, an extensive, page-by-page website copy and SEO checklist, and TWO website copy templates—one with tips for how to write every single section of every single page, and one blank one to fill in with your own copy.
Yes, there are resources about the basics of copywriting included with this template, but you’ll also have discounted access to my Copywriting Basics mini course when you purchase this guide.
Yes, I do! This guide comes with several video tutorials about SEO (we go over keywords, keyword research, and metadata) and you’ll also get discounted access to my SEO x Copy workshop I taught with my friend + SEO expert Mariah Magazine.
Yes, you can! Here's the link to get the commercial licensing for this website copy template. You may feel free to share this with your clients or students or whoever, as long as you have this license. If you do NOT purchase it, you are NOT permitted to share with anyone (one purchase of the regular website copy guide WITHOUT the commercial license only gives you a single-use license).
Don’t keep your dream clients waiting any longer.
YOUR PERFECT WEBSITE IS JUST ONE (WICKED EASY) TEMPLATE AWAY.
get the guide
website done TODAY.
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